Hospitality Consultancy Agency

Multi-sensory experience of sight, aroma, sound, touch and taste

Event to explore each of the 5 basic core tastes “Sweet, Sour, Bitter, Salty and Umami” to showcase creative, luscious, playful and experimental cocktails. The Brand ambassadors were welcomed in groups of 5 and were taken on a tour through five sections to experience five tastes, each represented by one cocktail.

This event was a sensorial experience sponsored by Mount Gay and Remy Cointreau for drink brand ambassadors from around the world for One Night Only.

Being a Hospitality Consultancy Agency, we understand that every venue requirement is different, so we work with a number of high-profile bar consultants to help us match the right minds to every project.

Hospitality Consultancy • Conceptual Brand Design • Content Creation • Digital Marketing Strategy • Food And Drink Photography + Styling • Drinks Activation: Brand Deals, Retros + Sponsorships

Layout

We arranged the bar into 5 areas – one for each taste were we presented the cocktail and provided the story with the taster. Each area was provided with lighting and props for photos to be taken by the press (and Instagram opportunities) and 4 bartenders serving at the same time.

Music

A Dj played ambient sounds to create a sense of desire and exploration.

Movement

We welcomed attendees on the frontage of Three Six Six – team members were there with clipboards to welcome, tick off and organise them into groups of 3-5, ready to be taken inside at intervals of 5-10 min. We had a palate cleanser cocktail upon arrival to ease the wait. The group then moved into the first area, then on to the next, and so forth.

Attendees left the venue via the main front entrance to emphasise the experience.

Characters

Each area was embodied by a character – each member represented a different human feeling: classy, elegant, sexy, fun, interesting, unique, clever and quirky.

Outside: Terrace, Barbados Theme, Welcoming

Drink: Mount Gay Black Barrel, Rum Punch, Barbados Island theme

Staff character: Tropical host and informative elegance

Glassware: Small barrels

The team gave welcome and explanation to press. Press and ambassadors were given a cocktail before being broken into groups of 5 for staggered entry into the bar. Each group was given a soft blindfold prior to entering.

Outside welcome to press and ambassadors

The Welcome

Area 1

Taste: Umami

Drink: Fish & Chips cocktail

Characters: Fusion between Turkish/Albanese/English counter service Chef/Fryer

Costume: Fishmonger apron / latex gloves / hair in chest and forearms / hat / boots

Glassware: Fish & Chips take away box, clear long triangular wrapped in newspaper

Props / Table: Fish and chips stand, grease proof paper, take away boxes and bags, salt, vinegar and oil aroma, hot light bulbs

Fish and Chips cocktail

Guiding guests to the Umami area

Area 2

Taste: Bitter

Drink: Aquarium cocktail

Characters: Interesting and suspicious

Costumes: Fully dressed in black with white mask and white gloves to shine under Black UV Light

Glassware: LED light aquarium glass

Props / Table: Barbados best food spices. Caribbean jungle smell. Quinine lamps. The station was all blackout

Aquarium Cocktail

Aquarium Cocktail Experience

Area 3

Taste: Sour

Drink: Red Sea cocktail

Characters: English sailors from 1700’s

Costumes: Sailor costume

Glassware: Long round see-through dish

Props / Table: Barrels, boats, sails, royal English navy, anchors, sugar cane, sugar molasses, samphire weed, sea, salt, coral reef, Caribbean, tropical island, palm trees, estates, vineyards.

Red Sea Cocktail

Barbados Cocktail Experience

Area 4

Taste: Salty

Drink: Pop Corn & Pistachio cocktail

Characters: Archaeologist / explorer / historian

Costumes: Indiana Jones

Glassware: Clear warm (bubbled) glass

Props / Table: Different types of salt, cocoa, merengue, pistachio, corn hub, popcorn, ancient American sculptures and plants

Popcorn and Pistachio Cocktail

The Ancient Experience

Area 4

Taste: Sweet

Drink: Peanut Mezcal cocktail

Characters: Fetish dominatrix and masquerade man

Costumes: Latex outfit and colonial

Glassware: Brocken plant base with bag inside

Props / Table: Fetish toys, black bags to cover all section, candles, peanuts, mezcal, mannequin, masks and low lighting

Peanut and Mezcal Cocktail

The Fetish Indulgence

The Cocktails

Umami

Fish & Chips Cocktail

Mushy Peas Infused Tanqueray 10 Gin, Mushy Peas Infused Noilly Pratt Vermouth, Mushy Peas Shrub, Himalayan Salt Ice, Lemon, Vinegar & Olive Oil Essence, Pea Cress

Bitter

Aquarium Cocktail

Mount Gay Black Barrel, Lejay Green, Apple Liquor, Bay Leaf & Vanilla & Bajan (Salt, Onion, Thyme, Garlic, Coriander, Turmeric, Black Pepper, Parsley, Marjoram, Ginger, Fenugreek, Cumin, Anise, Allspice, Habanero, Makrut Lime, Cinnamon, Mustard, Mace & Cardamom) Syrup, Orange Zest, Tonic

Sour

Red See Cocktail

Mount Gay Black Barrel, Cointreau, Cranberry Shrub, Edible Rocks, Gummy, Samphire, Aji Powder, Edible Snail Gummy

Salty

Popcorn & Pistachio Cocktail

Popcorn Fat-Washed Wild Turkey 81, Lejay Dark Chocolate Liquor, Pecan Syrup, Lemon Juice, Cocoa Powder, Egg White, Roasted Meringue & Pistachio Dust

Sweet

Peanut and Mezcal Cocktail

Peanut Infused Nuestra Soledad Mezcal, Chipotle Syrup, Masa Water (Pozol), Coconut Water, Peychaud’s Bitters, Coriander Seeds, Crushed Peanut, Lemon Zest, Burnt Masa Powder

Whether launching a new bar or restaurant, creating drinks, recipes and specs, or activating your brand both on and off trade, the hospitality lab is where our expertise in bar and restaurant consultancy gets to shine.

Brand ambassadors around the world Experience