01 ProjectsHow we helped© 2022
Drinks Marketing by creating and winning the world’s best martini cocktail by accentuating the personality of emerging drinks brands respecting the classic recipe with our own twists.
The World’s Best Martini is on a mission to save the world from mediocre martinis, one bar at a time. We helped Daffy’s Gin win this legendary title by hosting and creating a bespoke martini that highlighted the best bits of their brand. Each brand contender presented a classic and a “showcased” martini created by us to an expert judging panel. There were a total of five gins taking part in the final, a shortlist whittled down over the past year by the challenge’s founders James Thomas and Gary Sharp, that also included Carounn Gin, Darnley’s View Gin, Hepple Gin and Brooklyn Gin.
We were pleased to see the industry loved it to, with glowing reviews from Red, The Week, About Time Magazine and leading industry experts.
02 ProjectsServices© 2022
Drinks Marketing • Editorial • Creative Content • Digital Marketing • Concept Creation • content and recipe creation
03 ProjectsWorld’s Best Martini© 2022
We are ecstatic to have been crowned the World’s Best Martini Gin. The Martini is the most iconic of gin cocktails. The competition was very tough with so many other great gins in the final. Mixologist Eduardo was a joy to watch – making classics to perfection and also pushing the Martini into new spheres with his twists on classics.Chris Molyneaux, Daffy’s Founder and Master Distiller
World’s Best Martini
50ml Daffy’s Gin
5ml Noilly Pratt
1g Raw Ground Almonds
1 drop Coriander Tincture
Mint leaf and warm Cassia Bark
Add the mint leaf, almonds and orange peel to a shaker and muddle. Then add the gin, stir, and let it sit whilst you prepare the stirring jar. Add 10ml of vermouth to the stirring jar, stir and then discard. Then add another 5ml and add the coriander tincture. Add the gin then double strain into a mixing glass and garnish with the warm cassia bark.
04 ProjectsLet’s talk© 2022