01 ProjectsHow we helped© 2022
Drinks Marketing by creating and winning the world’s best martini cocktail by accentuating the personality of emerging drinks brands respecting the classic recipe with our own twists.
The World’s Best Martini is on a mission to save the world from mediocre martinis, one bar at a time. We helped Daffy’s Gin win this legendary title by hosting and creating a bespoke martini that highlighted the best bits of their brand. Each brand contender presented a classic and a “showcased” martini created by us to an expert judging panel. There were a total of five gins taking part in the final, a shortlist whittled down over the past year by the challenge’s founders James Thomas and Gary Sharp, that also included Carounn Gin, Darnley’s View Gin, Hepple Gin and Brooklyn Gin.
02 ProjectsServices© 2022
Drinks Marketing • Editorial • Creative Content • Digital Marketing • Concept Creation • content and recipe creation
03 ProjectsWorld’s Best Martini© 2022
We are ecstatic to have been crowned the World’s Best Martini Gin. The Martini is the most iconic of gin cocktails. The competition was very tough with so many other great gins in the final. Mixologist Eduardo was a joy to watch – making classics to perfection and also pushing the Martini into new spheres with his twists on classics.Chris Molyneaux, Daffy’s Founder and Master Distiller
04 ProjectsLet’s talk© 2022