Negroni Week with Gruppo Campari & Create Charity

Negroni Week by Maya Digital

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Digital marketing strategy by developing the “expect the unexpected” through your five basic tastes. Sweet, salty, bitter, sour and umami. 

In an effort to raise money for charitable causes around the world, we celebrated one of the world’s great cocktails, the Negronis.

Partnering with Create Charity, Gruppo Campari and Negroni Week, we developed a sensory experience designed to help you explore your five senses through Negronis.


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Expect the unexpected Negronis

Tobacco Negroni

Tobacco Negroni

SW4 Gin, Mondino Amaro, Tobacco Liquor, Maple syrup & botanical smoke 

English Negroni Cocktail

English Negroni

Sacred Gin, Campari, Cocchi, Orange peel & Cardamom Bitters 

Colombian Negroni

Colombian Negroni

Coffee bean infused Aperol, Colombian dictador aged gin, Lillet rose, orange peel & OLG Campari tincture 

Japanese Negroni

Japanese Negroni

The Botanist Gin, Choya Yuzu liquor, Campari, grapefruit & lemon peel 

Red Leg Negroni

Red Leg Negroni

Red Leg Spiced Rum, El Ron Prohibido, Antica formula, Campari, vanilla pod & burnt cassia bark 

Eduardos Negroni

Eduardos Negroni

Ilegal Mezcal, Cynar, Campari, Hibiscus tincture, lemon peel & baby artichoke

Aged Sbagliato Negroni

Aged Sbagliato Negroni

Aged Tanqueray Gin, Aperol & Amaro Montenegro Blend, Nua Prosecco, Dehydrated Orange Peel, Olive, Fresh Lavender, OLG Campari Bitters

Strawberry Negroni

Strawberry & Carrot Negroni

Strawberry Infused Campari, Carrot Infused Silent Pool Gin, Cocchi Di Torino, Chia Tincture, Strawberry Dust

Goat's Negroni

Goat’s Negroni

Burnt Goat’s Milk Infused Campari, Ortodoxy Colombian Dictador Gin, Cocchi Di Torino, Dehydrated Mandarin Peel

Gazpacho Negroni

Gazpacho Negroni

Gazpacho Infused Bombay Gin, Aperol, Cocchi Di Torino, Peychaud’s Bitters, Cherry Tomato & Orange Peel, OLG Campari Bitters.

Negroni Reposado

Negroni Reposado

Cocchi Di Torino Faleralum Liquor, Sotol Plata, American Shine, Lillet Blanc, Applewood Tincture, Dehydrated Apple & Lime 


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